Viewing right: Kwesé Sports wins 2018 FIFA World Cup live broadcast rights …


Viewing right: Kwesé Sports wins 2018 FIFA World Cup live broadcast rights Kwesé, a unique Pay TV service from Econet has won the exclusive free-to-air rights to broadcast the 2018 FIFA World Cup tournament in sub-Saharan Africa (except South Africa). The matches will be aired in English, French and Portuguese via Kwesé’s pan-African free-to-air channel, Kwesé Free Sports (KFS), which is currently Africa’s largest free-to-air channel, boasting a potential audience in excess of 100 million. “There is no doubt that the Fifa World Cup is a highlight for sports fans all over the globe and Africa is home to some of the game’s biggest fans. We had to have these major sporting events on our platforms,” said Joseph Hundah, President and CEO, Econet Media. He added, “With exclusive rights to broadcast the tournament free-to-air, we are staying true to our intention to deliver the best sporting programming to as many people as possible across the continent.” In addition to this, Kwesé also secured non-exclusive Pay-TV rights for sub-Saharan Africa (excluding South Africa), and will broadcast all matches on its other channels on the decoder and also on the Kwesé mobile app for Android and iOS. Also, the deal includes rights to air the Fifa U20 World Cup 2017, Fifa U17 World Cup 2017, Fifa Beach Soccer World Cup 2017, Fifa U17 Women’s World Cup 2018 and Fifa U20 Women’s World Cup 2018. These will be aired on all Kwesé platforms, including Kwesé Free Sports, Kwesé Sports 1 & 2, KweséSports.com and the Kwesé App. The deal commences with the FIFA Confederations Cup in Russia this June, where Africa Cup of Nations winner Cameroon will be representing Africa. goo.gl/5LVH6k



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